Power Washing and Roof Cleaning Forum

I like the hog mascot idea. It's all in marketing but having memorable branding goes a long way. People say to me (and mine isn't that great) "I've seen this before"

Thanks for the responses everyone. I updated my signature with a little more info.

 

Brett:  We are in Northeast Arkansas, and there are only two or three small power washing companies in the area, and they all have generic names, more or less.   Also, we dont have any online presence yet, no website/facebook or anything, and haven't made anything official yet, so there wont be any hassles in switching the name.

Doug:   Doug, our current company name has been Exterior Solutions.  

-- Edited by Jason Watkins on Sunday 26th of March 2017 12:09:29 PM

The reason I don't like "Exterior Solutions" is simply that it could easily be thought of as anything. From a siding company to a landscape company or even a soap manufacturer.

I changed my name after getting started, mainly because I wanted "cleaning" or "washing" in the name. And Doug...glad you like my logo. I have a few difficulties in the way I use it because it's full color, but I know you have the same issue. No way it transfers to a 1 or 2 color format so printing (shirts, etc) coat a little more. I shouldnt have tried wearing a bear suit to do estimates...that was just a bad idea. Haha.

Bryan P wrote:

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I shouldnt have tried wearing a bear suit to do estimates...that was just a bad idea. Haha.

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 Yeah....you're scary enough....:}

Your logo is awesome and a great brand builder. I put a lot of thought into have a "character" because, from a commercial standpoint, they don't appear as professional. Today's mindset though is a bit more relaxed. I wanted something that could be easily recognized and branded on.

Your character can grab the kids and the mom of that upper end decision maker.....

Simplistic and gets the exact message across immediately.

Yeah rebranding is no joke. We are almost done. It's taken a long time and now I have to work on the SEO for the new brand.

Thanks guys! I know everyone is busy this time of year, so i really appreciate you taking the time to give some feedback.

Hey Steve, thanks for the input. I had wondered that about the rays... we will try it with and without and evaluate. Great advice, thanks!

Looks Good

That looks so much better Jason. The white lettering are so much easier to read. Losing the fringe edge and just having a circle is a really clean image too. Great eyes!

The last critique I am going to offer is when I look at the ray lines at the bottom of the center, I don't know what they mean.

If it was drops of water from the name above I would understand.

The rays don't add to the message.

Please accept this just for what it is: my opinion.

I have continued to revise simpler cleaner branding and still have preserved the local immediate recognition.

Haha, thanks Doug! And admin too!

Steve, thanks man, your critique helped me dial it in.

Yeah I left those lines in because my partner wanted them. He felt it looked too empty without, but I think that was mostly because he was comparing it to the original... if the revised was the only one he had seen, he would probably be ok with it. Our embroidery shop already said it's doubtful if they can be replicated, and i sent her a version without the lines to use if that was the case.  Anyway, I'm pretty much okay with either option on that.

Glad to have this squared away, now on to the website and wrap. Website isn't a big deal, because it can always be changed, but need to get the wrap right at the start... cant change it without spray paint, hah.

Thanks for the comments!

 

Here's the version without the lines, btw.  I adjusted the name and watersplash down just slightly to center it in the white space a bit more.