Power Washing and Roof Cleaning Forum

Patrick G · Approved Exterior Cleaner

Advertising

Diamond Roof Cleaning · Approved Exterior Cleaner

We spent 10.6 % on advertising. It allowed us to beat last years numbers by 48%. Very good year overall.

-- Edited by Diamond roof Cleaning on Wednesday 20th of November 2013 02:38:44 PM

TigerWash · Member

How's it working for you?

Patrick G · Approved Exterior Cleaner

I guess okay, I mean I really didn't advertise at all this year and did well.

SprayWash · Approved Exterior Cleaner

We spent less than 2% of gross on true advertising, but 10-12% on marketing

Art O · Approved Exterior Cleaner

I'm working on advertising now, hoping it will kick in by $pring.

waxman18324 · Founding Member Rest in Peace

I keep road signs up year round in various areas year round and presently working on advertising for the spring.

Hank

Art O · Approved Exterior Cleaner

Signs out in the winter is a good idea because the town leaves them alone for some reason

SprayWash · Approved Exterior Cleaner

I hate to sound like a Luddite, but believe it or not my Yellow Pages ad actually does pretty well. Now that being said, I do have the largest ad, and it's a quarter page. I think small ads are a waste of time, if you're going to do it go big.

tjteed · Approved Exterior Cleaner

Up north a lot of advertising is done to let the consumer know that it is possible to clean a roof. A lot of it is just timing, the old being at the right place at the right time. Roof cleaning ad in yellow pages won't work up here because people do not search roof cleaning. I just sold a job today for stucco cleaning due to a rock flier 3 - 4 months ago followed by an internet search with a click to ad words. Repetition and an advertising plan of attack is crucial.

BlueRidge · Approved Exterior Cleaner

Advertising.. sort of. I'm taking the advice of Steve Stevens, Pressure Cleaning Bible Marketing.

I have hand addressed envelopes to every customer for the past four years. The return address is a street address only. Once open they will find a discount that is usually offered to multi project jobs. I know how many are going out and will be able to track this pretty easy. The cost is minimal. If they do not want to use it they can pass it on to family or friends. In March I will be doing a half page add in a monthly in the local ski resort that is full of large homes, second homes and retirees w/o mail boxes.

Art O · Approved Exterior Cleaner

I just started with my Bandit Signs. I only put a few out. The town should be doing a clean up soon.

Admin · Head Quarters

Sign don't stay out long these days, The town is on us!