Power Washing and Roof Cleaning Forum

Barry R · Veteran Member

Certified Soft Wash

Art O · Approved Exterior Cleaner

Barry I moved this thread to ON THE SIDE. I think AC has SOFT-WASH word marked or trade marked and I don't think he cares very much about the Ugly's. He is way above them.

Zach Maynard · Approved Exterior Cleaner

AC is Softwash while the uglies are Soft-wash.

Art O · Approved Exterior Cleaner

Zach Maynard wrote:
AC is Softwash while the uglies are Soft-wash.

Zac I think AC has Soft-Wash trade marked according to an old thread at PWI. He cought a lot of flak over it.

Steve Salley · Approved Exterior Cleaner

So I understand this clearly, the word "softwash" is trademarked. Does this mean any use of the word softwash written as one work is illegal whether used as a noun or adjective?

DirtyRoofcom · Approved Exterior Cleaner

Steve Salley wrote:
So I understand this clearly, the word "softwash" is trademarked. Does this mean any use of the word softwash written as one work is illegal whether used as a noun or adjective?

This will be interesting. All the members here and on other forums who are trying to push education of the softwash process. will be in fact helping to market and advertise for a business other than there own . . .

Barry R · Veteran Member

Art O wrote:
Barry I moved this thread to ON THE SIDE. I think AC has SOFT-WASH word marked or trade marked and I don't think he cares very much about the Ugly's. He is way above them.

The only discussion I could find on the issue was on PWI, PWRA and it was from 2011. In the PWI thread, AC stated that he had word marked SoftWash (no space, Cap S and W).

I'm not really worried about anything personally....I've had the phrase on one of my sites since 2007. I did do a TESS search and found several entries under "softwash" but none were registered to AC.

Again, not trying to stir up a hornets nest but since I do web design and other internet services related to this industry, I come across the phrase almost daily either in a domain name or in content.

Barry R · Veteran Member

Contractor Hosting wrote:
Art O wrote:
Barry I moved this thread to ON THE SIDE. I think AC has SOFT-WASH word marked or trade marked and I don't think he cares very much about the Ugly's. He is way above them.
The only discussion I could find on the issue was on PWI, PWRA and it was from 2011. In the PWI thread, AC stated that he had word marked SoftWash (no space, Cap S and W).
I'm not really worried about anything personally....I've had the phrase on one of my sites since 2007. I did do a TESS search and found several entries under "softwash" but none were registered to AC.
Again, not trying to stir up a hornets nest but since I do web design and other internet services related to this industry, I come across the phrase almost daily either in a domain name or in content.

This is another concern...The phrase has been pushed into common use (general public) by hundreds, maybe thousands of people in the industry for over a decade. It's a fair use issue IMHO.

Art O · Approved Exterior Cleaner

The word Soft-Wash is trade market only " I Think"

John Aloisio · Approved Exterior Cleaner

AC has the word SoftWash trademarked, with the S and the W in caps and no spaces, when used in conjunction with the word Systems.

Steve Salley · Approved Exterior Cleaner

Ohh Kay Now I know what is trademarked in particular.

This reminds me of the new "Ronald McDonald commercials...

Brilliant marketing tactic by the other guy!

I like the position taken by many on here that what we do-- roof and exterior cleaning plus plus plus, and how we do can be defined easier when softwash is used properly.

I have begun to tag our posts with what the public is looking for, such as housewashing, pressure washing, roof cleaning etc etc and in the process of talking with our customers after they visit our site www.PAsoftwash.com and understand what softwashing is, they are asking for non pressure-- ie softwash processes by choice.

John Aloisio · Approved Exterior Cleaner

The more we all use the term softwash in our web, ads, blogs, etc... It i will Rise in popularity and recognition.

gutterdog · Approved Exterior Cleaner

I started pushing the work soft wash. And started covering bases with those words.

AC Lockyer · Approved Exterior Cleaner

Please feel free to use the term softwash or soft wash or Soft Wash or soft wash systems. I only claim "SoftWash Systems" any other use of the words or combination of the words is GOOOOOOOOOOD for all.

AC

gutterdog · Approved Exterior Cleaner

Soft wash could be the new key words? Ron and Henry talked against it. Pressure washing was the main one. "as long as pressure washers are in home depot" I think Ron said that

Some guys are "rebranding", I thought about it too. Talked to Laura, and we agree stay with GutterDogs. Going back with her. She is alot smarter now!

Lot of things going on. Alot of mistakes! Worst time of year!

Cover all the bases. Own Google key words soft washing. Make your customers smarter. Dont search pressure washing. Search soft washing. soft washing, soft washing put that in your customers head. Easy to do. Soft washing is better!

-- Edited by gutterdog on Tuesday 1st of April 2014 12:22:32 AM

Barry R · Veteran Member

AC Lockyer wrote:
Please feel free to use the term softwash or soft wash or Soft Wash or soft wash systems. I only claim "SoftWash Systems" any other use of the words or combination of the words is GOOOOOOOOOOD for all.

AC

Glad to hear that AC...I was pretty sure the concern and worry from some of the old discussions was mostly paranoia and speculation.

It really does work in your favor for the phrase to move to common use.

Dave · Approved Exterior Cleaner

that word is trademarked by many.
trademarks.justia.com/771/15/softwash-77115181.html

Barry R · Veteran Member

Dave wrote:
that word is trademarked by many.
trademarks.justia.com/771/15/softwash-77115181.html

That's a very specific trademark...

Description of Mark: "The mark consists of the word Softwash surrounded by a single-line amoeba-like shape with shading on lower side of the shape."

Basically, as long as you are not using that logo or a close variation....you are ok

Ed Thompson · Approved Exterior Cleaner

"soft wash" and different variations of the keyword are gradually trending. Google Trends

Eric Schnaible · Approved Exterior Cleaner

gutterdog wrote:
Soft wash could be the new key words? Ron and Henry talked against it. Pressure washing was the main one. "as long as pressure washers are in home depot" I think Ron said that

Some guys are "rebranding", I thought about it too. Talked to Laura, and we agree stay with GutterDogs. Going back with her. She is alot smarter now!

Lot of things going on. Alot of mistakes! Worst time of year!

Cover all the bases. Own Google key words soft washing. Make your customers smarter. Dont search pressure washing. Search soft washing. soft washing, soft washing put that in your customers head. Easy to do. Soft washing is better!

-- Edited by gutterdog on Tuesday 1st of April 2014 12:22:32 AM

GD. Are you related to His Dudeness?

gutterdog · Approved Exterior Cleaner

Eric Schnaible wrote:
gutterdog wrote:
Soft wash could be the new key words? Ron and Henry talked against it. Pressure washing was the main one. "as long as pressure washers are in home depot" I think Ron said that

Some guys are "rebranding", I thought about it too. Talked to Laura, and we agree stay with GutterDogs. Going back with her. She is alot smarter now!

Lot of things going on. Alot of mistakes! Worst time of year!

Cover all the bases. Own Google key words soft washing. Make your customers smarter. Dont search pressure washing. Search soft washing. soft washing, soft washing put that in your customers head. Easy to do. Soft washing is better!

-- Edited by gutterdog on Tuesday 1st of April 2014 12:22:32 AM
GD. Are you related to His Dudeness?

Maybe?

Eric Schnaible · Approved Exterior Cleaner

Classic Dog, you're the best.